SEO is widely considered to be one of the secure ways through which you can organically help your website grow, both in traffic as well as in ranking. Search engine optimization is a broad umbrella term consisting of various practices ranging from content creation to website linking.

 In this blog, we will keep our focus on the ongoing and upcoming trends so that you can get the desired results accordingly. Here’s a quick insight to all the aspects of SEO that you need to focus on this year:

Favicons

Favicons still remains among the less-talked aspects of SEO, even though it can have a great impact on your website’s click rate. Favicon is the small icon that Google displays in the search result page above your website’s link. Choosing a creative favicon can boost your website’s representation, insisting the users towards visiting the site.

Meta Descriptions

If you're not new to SEO, chances are you already know the importance of meta descriptions. Optimizing meta descriptions never goes out of trend as it continues to get the optimum results for websites, regardless of their niche. As the competition in the market continues to grow at astonishing rates, the requirement of a keyword-rich meta description also becomes a necessity.

Breadcrumbs

Breadcrumbs are also a vital part of SEO since they appear in both mobile and desktop search result pages. Other than having breadcrumbs in your website’s links, you also need to ensure that Google is using the same breadcrumbs that you want it to use for your website. This task becomes important because Google gets its breadcrumbs from your schema markup, URLs, and elsewhere. 

Title Optimization

Titles should be more than just a simple heading. Minute details like the inclusion of a date, a specific service you provide, or a price for a specific package can be the ensuring factor which the user requires to click and browse your website.